Film Fresh Leverages Sonic Technologies to Launch Film Fresh Stores on CE Devices
Submitted Mon, Jan 31, 2011 13:16 by rickExpands Long Standing Relationship with Sonic for Premium Content Delivery
Las Vegas, NV, CES 2011 (January 6, 2011) -- Sonic Solutions® and Film Fresh Inc. today announced a partnership to launch Film Fresh stores, powered by RoxioNow™, on an array of new consumer electronic devices. Consumers will be able to rent and purchase new and classic Hollywood, independent, and world cinema and begin watching these films immediately from the comfort of their living rooms.
Film Fresh - found online at FilmFresh.com - has been selling online movie downloads in the DivX format since 2005. The company's latest agreement with Sonic Solutions will allow the Film Fresh to expand its content offering and provide consumers access to content directly from connected devices including HDTVs and Blu-ray Disc players.
"Our partnership with Sonic Solutions is a key component of our efforts to expand the Film Fresh brand onto new platforms and devices," said Rick Bolton, CEO of Film Fresh. "Sonic's technology provides us with an opportunity to rapidly deploy and reach consumers in simple and direct ways."
RoxioNow-powered Film Fresh stores will be preinstalled on a broad, multi-manufacturer ecosystem of CE devices. Over 40 different models will be represented in the first wave of Film Fresh stores, with more to come in the future.
"Film Fresh represents the latest in a long line of companies turning to Sonic for a turnkey solution to quickly introduce branded digital entertainment services to its customers," Mark Ely, President of Strategy, Sonic Solutions. "With the combination of RoxioNow and DivX support, Film Fresh customers can enjoy great entertainment on the latest line up of connected devices, as well as offline on hundreds of millions of existing DivX Certified consumer electronics."
About Film FreshFilm Fresh Inc. was founded in 2005 and is headquartered in Los Angeles. The company offers Hollywood, independent and world cinema for sale and rental in download format through its online destination at FilmFresh.com.
About Sonic SolutionsSonic Solutions® (NASDAQ: SNIC) enables digital media from Hollywood to Home. For more than two decades, Sonic products, service, and technology brands including Roxio®, RoxioNow™, DivX®, and MainConcept®, have fueled home entertainment, powered rich digital media functionality on a range of platforms for a variety of partners, and inspired unique personal media experiences for hundreds of millions of consumers. Sonic technologies are now combining to deliver a universal platform for Hollywood Studios, retailers, consumer electronics manufacturers, and PC OEMs that provides consumers instant access to premium entertainment from virtually anywhere. Sonic Solutions is headquartered in Marin County, California. Learn more at www.sonic.com.
Forward Looking StatementsThis release may contain forward looking statements that are based upon current expectations, including the launch, distribution, and market acceptance of the RoxioNow platform. Actual results could differ materially from those projected in the forward looking statements as a result of various risks and uncertainties, including those discussed in Sonic Solutions' annual and quarterly reports on file with the Securities and Exchange Commission. This press release should be read in conjunction with Sonic Solutions' most recent annual report on Form 10-K, Form 10-Q and other reports on file with the Securities and Exchange Commission, which contain a more detailed discussion of the Company's business including risks and uncertainties that may affect future results. Sonic Solutions does not undertake to update any forward looking statements.
Sonic, Sonic Solutions, Roxio, RoxioNow, DivX, MainConcept, and Hollywood to Home are trademarks or registered trademarks owned by Sonic Solutions in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license. Specifications, pricing and delivery schedules are subject to change without notice.
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